Da web estática à web emocional: O futuro da internet revelado pela inteligência artificial
Entenda como a internet está evoluindo de simples páginas estáticas para interfaces que sentem
I focus on solving complex problems through UX decisions, product strategy, and close collaboration with product and engineering teams. In this portfolio, you will find projects that demonstrate systemic thinking, clarity in complex scenarios, and business viable solutions.
Throughout my career, I have worked on digital products that require clarity, technical feasibility, and alignment with business goals.
My role is to help teams understand the right problem, make sound decisions, and turn complexity into sustainable solutions.
Choosing what not to do is also design
In digital products, not every good idea should be executed. Part of my work involves analyzing technical constraints, business goals, and user needs to guide deliberate decisions, prioritizing real impact over scope.
I help teams evaluate trade offs, reduce risk, and align expectations, using design as a strategic decision making tool.
Before the solution, the right problem
Not every challenge arrives well defined. I work in the discovery phase to structure problems, raise hypotheses, understand behaviors, and align the team around what truly needs to be solved.
I use research, data analysis, and close collaboration with stakeholders to turn vague questions into clear product directions.
Ideas built to be viable
I work closely with engineering teams to ensure solutions are viable, sustainable, and scalable from conception.
This ongoing collaboration reduces rework, anticipates technical constraints, and ensures the design performs well not only in prototypes, but in the real product.
Design that learns
Design does not end at launch.
Whenever possible, I follow metrics, feedback, and post release behavior to understand the impact of decisions and continuously evolve the product.
AI as decision support, not a shortcut
I use AI to support the design and product process, accelerating analysis, research synthesis, and scenario exploration.
AI expands efficiency and range, while critical thinking and decision making remain my responsibility.
Entenda como a internet está evoluindo de simples páginas estáticas para interfaces que sentem
Transformando assistentes virtuais em aliados humanos para encantar, engajar e fidelizar
Durante três meses na China, usei o app da Meituan sem entender Mandarim, uma experiência que mostrou a força (e as fronteiras) do design intuitivo.