Lawyers, especially recent graduates, accepted roles misaligned with their specialization. Law firms struggled to find suitable profiles. The issue was not lack of opportunities, but information asymmetry, manual processes, and unclear job offerings.
The challenge was to structure this market, balancing the interests of two distinct audiences within a traditional and highly selective sector.
Interviews with lawyers and OAB representatives revealed a central point:
"The main pain was not finding jobs, but trusting them."
Lack of clear criteria and standardized information created insecurity for both candidates and firms.
With the strategy defined, the work included:
Decisions considered accessibility and different levels of digital maturity among users.
The project reinforced a core insight:
Transparency and clear criteria organize traditionally informal markets.
By structuring information and trustworthy flows, the platform generated real alignment between professionals and law firms.
This work strengthened my experience in institutional products, where experience sustains trust and public value.
