Before the project, new client entry was manual, fragmented, and dependent on human interaction from the start. This model created two critical issues:
The challenge was not to increase lead volume, but to structure ecosystem entry, ensuring relevant data from the first contact without harming journey flow.
Interviews with internal stakeholders and external users revealed a central issue:
“The problem was not interest in raising capital, but difficulty understanding what was required to move forward safely.”
Borrowers and investors initiated contact but:
Internally, this caused rework, bottlenecks, and delays in validating opportunities with real structuring potential.
The focus became:
The portal was designed as a pre structuring layer, where data, expectations, and criteria were organized early, reducing friction in later stages of the cycle.
The solution took shape as a screening and prospecting portal, with distinct flows for borrowers and investors.
Key design decisions:
All flows considered technical feasibility, business rules, and future integration with internal systems.
Flows were validated with:
Testing showed higher user autonomy and more structured data for internal teams, reducing early mediation and operational noise.
The project reinforced a core insight:
Origination quality defines efficiency, risk, and scale in structured credit.
By structuring borrower and investor entry, the product reduced operational friction and preserved specialist team capacity.
This work deepened my experience in regulated financial products, with a systemic view from the first point of contact.
